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Beauty by Calvin Klein

It seems like no other perfume designer has so many fragrances that have a broad appeal to virtually every woman who wears fragrance like Calvin Klein. However, in the past he catered largely to the younger crowd until the unveiling of Beauty which is meant to appeal to a broader range of ladies, particularly the over 40 crowd. While his other fragrances are marketed around sensuality and the notion that ‘sex sells,’ Beauty is actually being branded as an elegant fragrance with the commercial featuring Diane Kruger dressed in white and touching on purity, confidence and wisdom.

Beauty is much less fruity than Klein’s other fragrances but there are hints of it in the upper notes. The fragrance is more floral, reminiscent of the calla lilies that are shown throughout all the advertising campaign images and many experts are calling it a mainstream floral essence with a woody and very clean base. In fact they are saying the base is a ‘woody musk that is not too dark and not too light.’

While it may not be the epitome of elegance it is certainly a lovely fragrance and in keeping with what Mr. Klein sought to accomplish. Something that is not fruity sweet yet retains enough sweetness in the upper tones to keep it fresh. Beauty isn’t a fragrance that will set the perfume world abuzz but it will make an impression with a slightly older crowd than previous fragrances by Calvin Klein which means it does what it was created to do – capture that audience.